Since 1994, Zelacom has provided high quality web services to public and private sector clients. Our services are designed to produce tangible results for our clients, and we act as an extension of your organization, working closely with your staff in a truly collaborative manner. What follows is a short description of how Zelacom produces a "typical" website. Our methodology, while customized to your specific needs, can be broadly described as follows:
The first step for any Web project is the business case planning. Your
site should be designed to achieve some measurable goal and provide you
with a return on your investment. We assist in defining the strategic
objectives of your Web site by asking basic questions:
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Who is your primary target audience? |
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What is the primary result or outcome you want to achieve by having a Web site? |
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How does your industry or market currently use the Internet? |
Once the business case is established, we analyze your existing
communication channels and collateral material. This review allows us to
identify areas where new text or graphics are required. If necessary, Zelacom's professional editorial and design staff can create new material to match your existing image.
We then draw a schematic of your site, similar to a standard flow chart. This site map details the site's hierarchy and identifies all of its features and functions. It also defines the required deliverables, and includes a project schedule. We take many factors into account when we plan the structure of a site, such as
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Quickness of download time |
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Ease of navigation |
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Important information is readily available on the site |
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Design is appropriate for the target audience |
Once we are satisfied that the proposed site meets your specific needs, we begin the process of building it. Prior to the full-scale implementation, we provide you with prototype screens for your review. Once the 'comps' are approved, we begin the actual site construction and build all the screens.
When the site has been completed, we thoroughly test all screens, forms, links, and any special features to ensure that the site is ready for traffic. We also review your site at modem and network speeds, through multiple browsers, and on a wide range of monitors. With your approval, the site goes live.
Use of your site is highly dependent on how it is promoted and publicized. We extensively link your site with the most appropriate resources on the Internet, as well as register your site with the all the popular search engines and directories. We can also develop a marketing campaign of press releases, print advertisements, and Web-based banner ads, if desired.
A Web site is a work-in-progress. Zelacom can provide an affordable maintenance schedule to ensure that your site is fresh and up to date. In addition, we can analyze your site traffic, review email patterns, and provide you with recommendations on changes to the site that will maximize its benefit to your organization.
