Once your Web site is created, it must be maintained to keep it current and
promoted to attract site visitors. Zelacom offers a wide array of services
to accomplish these tasks:
Site Linkage and Registration Services
Even the best designed site is of no value if your audience is unable to
find it. Zelacom systematically links your site to the most popular search
engines and most closely related industry sites already on the Web. By
skillfully manipulating the search engines, we maximize the number of
"qualified hits" - visitors to your site who are actively interested in your products or services. And since 80% of qualified hits come from other, related sites, we scour the Web for sites to link to that attract the demographic you want to reach.
Internet Advertising
Zelacom can design banner ads that match the look and feel of your Web site.
We choose the specialized content found to be most effective for this form
of Internet advertising, and then assist you with placement. Your ads will
appear in the right venues for your target audience, in a context that will
find your audience receptive.
Updating
Zelacom can incorporate new features and new content into your site to keep
it current. Fresh content keeps your target audience coming back, which
promotes the development of brand loyalty. We can either update the site for
you or design a custom interface for you to do it on your own.
Usage/Demographic Analysis
Zelacom can analyze your monthly hit reports, form responses, and e-mail inquiries to determine how well your site is working for you. Information
such as which pages on your site are the most popular and which questions
are asked most frequently by site visitors can tell you about the needs of
your audience - and allow you to fill them before your competitor does.
Zelacom can use this data to recommend targeted improvements to the site.
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